I've had it... my head is going to explode if I see one more excellent info product that I can't afford!!!
What's going on, Carlton, you ask? Well, let me tell you...
I have been studying internet marketing and web 2.0 stuff like a mad man for the past year. There is so much information out there that you could literally study for decades on end. I've found so many fantastic teachers lately, and I mean they have absolutely great products. But I've been lured into a never-ending trap!
Many of the "gurus" of social networking and internet marketing get you hooked by offering a free eBook. You have to sign up for their email list in order to get the free eBook. But the eBook isn't just some crappy freebie that has no value. It's usually an excellent read with tons of totally in-depth information in it on various methods that you can spend weeks on end perfecting.
What happens is, every time I get a free eBook (or even some that are offered for $10 or less), I start getting other promotions from the guru on yet another breakthrough product that they just released. Then they start cross-promoting products by the other gurus, and you are inundated with a flurry of top-notch offers, videos, eBooks, training courses, and software products.
You get so much thrown at you from just a handful of gurus that you end up getting swallowed up by buying eBook after eBook without ever having the time to implement the methods taught in any of them. It can be financially draining, and mentally draining.
What hurts the most is that you can't calm down and focus on any one product, because you are bombarded with the "latest great thing" on a daily basis. And to add insult to injury, the gurus make these "One Time OFfer" releases, where you get a cheap price only at that particular instant, or suffer paying double the next time you visit their site. Some even have incremental offerings, where the price goes up $10 or even $100 each time a person buys the product. It's all done to force you into making a buying decision right then and there, and it works well!
You end up having so much stuff thrown at you that you feel a need to back away from it all, just to be able to focus and calm your mind. What I have noticed is that these marketers are perfecting the art of shoving sales down your throat but by your own choice. Their greatest talent is making you get to that buying decision. A lot of times, the actual product is nowhere near as interesting as the advertisement copy. But even for the products that are worth it, it's still a trap.
The bottom line is that you have to be careful and watch what you sign up for. If you are weak like me, you will get stuck in a never-ending cycle of getting fleeced for your money. The sliver-tongued super slick-talking sales gurus are professionals at getting you to buy. They use excitement, and the best sales speech possible to get a rise out of you, get your adrenaline pumping, and get you thinking about how good you will feel after you have bought their product RIGHT NOW.
So the best advice for the impulsive eBook addicts like myself, stay away from them until you finish the project or training course that you are on! Take them one guru at a time and live YOUR life!
Comments? Anyone have a similar experience?
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Friday, October 10, 2008
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